Pink Rice Flower (Pimelea Ferruginea) is a perennial shrub in the Thymelaeaceae family with moderate care difficulty. It requires moderate watering and full sun or partial shade light in USDA hardiness zones 9-11. This plant is safe for cats and dogs.

Pimelea ferruginea is a dense, erect shrub with elliptic to narrowly elliptic leaves and head-like clusters of pale to deep pink, tube-shaped flowers.